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Scientific knowledge about the use of natural products with functional properties, consumer demand for high‐quality products, as well as legislative actions to reduce the use of synthetic food additives have led to an increase in the use of products from natural sources. This chapter aims to provide context information about the potential commercial uses of extracts from natural sources obtained by various extraction techniques, illustrating their importance in industry and identifying the scope of the techniques and aspects discussed in the following chapters. The main commercial applications of extracts from natural sources discussed here comprise their use as colorants, functional food, nutraceuticals, flavors and fragrances, preserving agents, and edible/non‐edible oils and fats applied to cosmetic, pharmaceutical and food industries. However, due to their nature, natural products are complex and therefore several aspects must be considered for each application, including importance, chemical characteristics of main compounds present and possible mechanisms of action.

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