Chapter 10: Assessment of Emotional Responses to Food Products

During the 21st century, emotion testing has played an increasingly significant role in consumer testing of foods. Despite the significant increase in emotion testing, a number of key issues remain, and are discussed in this chapter: (1) defining emotions and using emotion lists, (2) using positive and negative emotions in testing foods, (3) using small or large numbers of emotions in consumer testing, (4) selecting the appropriate method of emotion measurement (questionnaire, facial or physiological, behavioral, and social media), (5) testing before, during or after food consumption, (6) measuring emotion as part of measuring wellness, (7) addressing cross-cultural issues in emotion testing, and (8) considering the effects of different contexts or environments for emotion measurement.