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Food Chemistry, Function and Analysis
Health Claims and Food Labelling
Edited by
Sian Astley
Sian Astley
EuroFIR AISBL, BE
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Hardback ISBN:
978-1-78801-073-3
PDF ISBN:
978-1-78801-303-1
EPUB ISBN:
978-1-83916-087-5
Special Collection:
2019 ebook collection
No. of Pages:
204
Publication date:
03 Dec 2019
Book Chapter
Chapter 6: Measuring the Effects of Health Claims and Symbols: The CLYMBOL Methodological Toolbox
By
Klaus G. Grunert
Klaus G. Grunert
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Published:03 Dec 2019
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Special Collection: 2019 ebook collection
Citation
S. Hieke and K. G. Grunert, in Health Claims and Food Labelling, ed. S. Astley, The Royal Society of Chemistry, 2019, ch. 6, pp. 94-106.
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In order to know how health claims and symbols affect consumer behaviour, the right methods need to be used to study such effects. As part of the EU-funded project CLYMBOL, a methodological toolbox was developed. In this chapter, we review existing literature on consumers and health claims and the methods applied evaluated based on a set number of criteria. The objective has been to derive recommendations for the use of methods in studying the effects of health claims and symbols, for specific research questions, by specific stakeholder groups.
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