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Consumer-based New Product Development for the Food Industry
Edited by
Sebastiano Porretta;
Sebastiano Porretta
Experimental Station for the Food Preserving Industry, Italy
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Howard Moskowitz;
Howard Moskowitz
Mind Genomics Advisors, USA
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Attila Gere
Attila Gere
Szent István University, Hungary
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Hardback ISBN:
978-1-83916-139-1
PDF ISBN:
978-1-83916-333-3
EPUB ISBN:
978-1-83916-334-0
Special Collection:
2021 ebook collection
No. of Pages:
186
Published online:
06 Apr 2021
Published in print:
07 Apr 2021
Book Chapter
Chapter 11: Thinking Like an Amora
By
Howard Moskowitz
Howard Moskowitz
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Published:06 Apr 2021
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Special Collection: 2021 ebook collection
Page range:
172 - 182
Citation
H. Moskowitz, in Consumer-based New Product Development for the Food Industry, ed. S. Porretta, H. Moskowitz, and A. Gere, The Royal Society of Chemistry, 2021, ch. 11, pp. 172-182.
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This chapter deals with topics related to product development in a very complex market using original study tools, making a parallel with the Talmud and its principles. These are obviously metaphors, which, through application examples, allow us to predict consumer behavior.
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