Chapter 8: Mind Genomics (BimiLeap) to Create New Ideas

This chapter describe a real-market food development carried out using an online research platform (BimiLeap) that utilizes a variation of conjoint analysis, a powerful stimulus–response experiment process. The study determines what resonates in a possible consumer's mind by listing various attributes of a product, mixing them in a proprietary systematic way, presenting them to the consumer, and obtaining ratings. It simulates Nature as a full experiment, investigating the final product of the algebra of the consumer mind, how different propositions of ideas drive a person's response and how ideas influence each other.