Complete Science Communication: A Guide to Connecting with Scientists, Journalists and the Public
The oral tradition must be employed when presenting scientific talks. The lead is forgotten, and the classic model of Setting, Rising Action, Climax, Falling Action, and Resolution must be employed. Talks are relational as campfire stories of old were in building group cohesion. Hence, the speaker must make a relationship, however brief, with the audience. Furthermore, the speaker is the most important person or thing in the room. If there were only a speaker, the presentation could still go on. Words should not go on slides. Words come from the speaker’s mouth. The visual aid serves to provide what words cannot and nothing more. Further discussion for the proper use of visual aids (the campfire) and overall presentation structure are provided as are concrete examples.