Acknowledgements

It is my very great pleasure to thank the following for their kind assistance and helpful comments.

Author and bon viveur Charles Maclean for reading a late draft of Chapter 2 and for his thoughtful remarks; Martin Riley, sometime Chief Marketing Officer of the Pernod Ricard Group and Master of the Worshipful Company of Distillers, for his contributions and challenges to Chapter 7; Anthony Wills (Kilchoman); Anssi Pysing (Teerenpeli); Ian Chang and the late Dr James Swan (Kavalan); Dr Nicholas Morgan and Alban Maginness (Johnnie Walker); Glen Barclay and Dave Martin (Scotch Whisky Association), and Ken Grier (Edrington Distillers) for their assistance with the respective case studies. Greg Dillon (GreatDrams.com) offered insights into the murky world of social media and, once again, my wife Lindsay was patient, understanding and a model of forbearance during the creation of this book.

Any errors and omissions remain entirely my responsibility.

Ian Buxton